25 reasons why 2011 is going to be a great year!

1. Summer kicks off what will be a non-stop barrage of tourists, food, drinks and entertainment as thousands of rugby-crazed fans pour in from around the world and New Zealanders start travelling around their country again during next year’s Rugby World Cup.

Brad Golchin has some online marketing tips to attract more punters during this year’s rugby tournament.

If you want to attract and retain more customers, you need to have a marketing strategy that works. But how do you market your business if you don’t know what your customers want? Veronica Johnston canvasses the marketing opportunities on offer and finds nothing beats talking to your customers first.