DB Export has started celebrating what is likely to be a bumper winter with an enticing on-pack promotion for skiers and boarders. The promotion provides $33 off every adult day pass at Whakapapa, Turoa and Treble Cone ski areas. To redeem the discount coupon, consumers simply need to purchase a specially marked pack of Export 33, Export Gold or Export Dry, tear off the coupon and present it at the mountain.

Those wanting to use the coupon at Treble Cone can do so any day of the week while those making the most of the offer at Whakapapa or Turoa need to do so between Monday and Friday. The coupons are valid until 30^th September, 2011.

DB Export brand manager, Honor Dillon expects the promotion to be huge.

“We ran a similar on-pack promotion last year for our drinkers and the response was overwhelming. We were blown away by the number of consumers who made the most of the offer, and we’re expecting this promotion to be even bigger than last year. Our consumers tell us that they love nothing more than a day on the mountain with their friends, so it’s great that we can help to make this happen.”

The ‘$33 off ski pass’ packs will be available from early June in supermarkets and specialist stores nationwide.

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